Meet Simone
I stopped fighting my body, and rebuilt the playbook.
I'm Simone Lovell, a certified nutritionist and strength coach with 25+ years of experience helping women 40+ lose fat, balance hormones, and feel in control of their bodies without injections, extreme diets, or deprivation.
After gaining 65 lbs in pregnancy, I tried every restrictive plan on the market. Keto, fasting, cleanses, 500-calorie days. Every cycle left me more burned out and more broken. Then I went back to the science and rebuilt my body around four pillars: detoxify, macro balance, hormone-supportive movement, and habit stacking.
That method became the work I do now: thousands of women, one premium 8-week transformation (the GLP-1 Boost Lab), a #1 cookbook, a podcast, and a membership. Same method, different doors.
If you're a woman 40+ who's tired of being told to just eat less and try harder, you're in the right place.
Certified Nutritionist & Strength Coach, 25+ years
Author, Queen of Cottage Cheese cookbook
Host, She's Leveling Up podcast
Thousands of women coached through the method
What I stand for
Four values that shape every program.
These are the non-negotiables behind the cookbook, the membership, and the Boost Lab. If they line up with how you want to live, we'll work well together.
Science over shame
Every recommendation is rooted in physiology, not punishment. You deserve a reason, not a rule.
Strength, not shrinking
The goal is a body that performs. Fat loss is the side effect of building muscle, balanced hormones, and stable energy.
Real food, real life
You should be able to eat in restaurants, travel, host a holiday, and still hit your goals. No clean and dirty foods.
Personalized over prescriptive
Your body, your labs, your schedule, your preferences. The method bends to you, not the other way around.
Ready to start?
Whether you want a $32 entry point or a fully-coached 8-week transformation, there's a door for you.